SWOT analysis is _______
a) a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification
b) measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved
c) turning marketing strategies and plans into marketing actions to accomplish strategic marketing objectives
d) an overall evaluation of a company's strengths, weaknesses, opportunities, and threats
Answer: d) an overall evaluation of a company's strengths, weaknesses, opportunities, and threats