A ________ involves the greatest potential risks in the purchase, so the buying center is enlarged to include all those who have a stake in the outcome.
a) straight buy
b) modified rebuy
c) new buy
d) complex buy
e) straight rebuy
Answer: c) new buy
Marketing MCQ
Marketing
A ________ involves the greatest potential risks in the purchase, so the buying center is enlarged to include all those who have a stake in the outcome.