According to the lecture, 1-800-flowers.com is a good example of:

According to the lecture, 1-800-flowers.com is a good example of:



a.

an indirect channel of distribution

b.

a business marketing channel of distribution

c.

an inefficient channel of distribution

d.

a direct channel of distribution

e.

a failed "dot com" channel of distribution



Answer: a direct channel of distribution


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