In class, we heard that "Standard Markup Pricing" involves adding a fixed percentage to the cost of all items in a specific product class. This approach to pricing is usually used to set:

In class, we heard that "Standard Markup Pricing" involves adding a fixed percentage to the cost of all items in a specific product class. This approach to pricing is usually used to set:



a.

The wholesale price

b.

The distributor's price

c.

The jobber's price

d.

The retail price

e.

The profitable price



Answer: The retail price


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