In class, we considered the case of Church & Dwight company. We noted that, in the consumer product area, the company markets Household Deodorizers, Household Cleaners, Oral Care Products, Laundry Products, Pet Care Products, Personal Care Products, Arm & Hammer Baking Soda, and Deodorant & Anti-Perspirants. Based on this information, how much depth do they have in their product mix?
a.
With that many product lines, the mix is deep
b.
With that many product lines, there is significant width, but not much depth
c.
Based on the information provided, we cannot judge the depth of the product mix
d.
Based on the information, their depth is 8 lines.
e.
Product depth only applies to retailing, not to manufacturers.
Answer: Based on the information provided, we cannot judge the depth of the product mix
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Marketing
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