In class we viewed a segment from CNBC's "The Entrepreneurs," in which two male models develop a new brand of granola. They selected the name "FEED" for their product. As they grew, they decided they needed more sophisticated packaging, and so they talked with a "branding and identity expert." Which of the following was NOT a problem identified by the expert with the existing package?

In class we viewed a segment from CNBC's "The Entrepreneurs," in which two male models develop a new brand of granola. They selected the name "FEED" for their product. As they grew, they decided they needed more sophisticated packaging, and so they talked with a "branding and identity expert." Which of the following was NOT a problem identified by the expert with the existing package?

In class we viewed a segment from CNBC's "The Entrepreneurs," in which two male models develop a new brand of granola. They selected the name "FEED" for their product. As they grew, they decided they needed more sophisticated packaging, and so they talked with a "branding and identity expert." Which of the following was NOT a problem identified by the expert with the existing package?



a.

It was hard to read

b.

It was too "busy"

c.

The image on the package was vague

d.

The type selected for the name made it practically illegible

e.

Actually ALL of the above were problems identified with the existing package.



Answer: The type selected for the name made it practically illegible


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