Marginal revenue refers to

Marginal revenue refers to



a.

the additional money required to produce one additional unit.

b.

the least number of units sold to cover product, distribution, and promotional costs.

c.

the amount by which marginal costs exceed variable costs.

d.

the change in total revenue that results from producing and marketing one additional unit of the product.

e.

the net gain in revenue if unit prices are lowered.



Answer: the change in total revenue that results from producing and marketing one additional unit of the product.


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