One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organizational buying

One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organizational buying



a) advertising is typically uplifting and inspiring in nature

b) promotions of all kinds are avoided

c) price is often negotiated

d) distribution is negligible importance

e) product quality is assumed among sellers and is rarely a buying criterion



Answer: c) price is often negotiated


Learn More :