The real value of a brand lies in:
A. The cohesiveness of the name and logo
B. How often a consumer sees the brand displayed
C. The visual appeal of the logo
D. What the consumer thinks about the firm when the brand is seen
Answer: D
A. The cohesiveness of the name and logo
B. How often a consumer sees the brand displayed
C. The visual appeal of the logo
D. What the consumer thinks about the firm when the brand is seen
Answer: D