Three commonly used trade promotions are
a) coupons, rebates, and point-of-purchase displays.
b) cooperative advertising, merchandise allowances, and point-of-purchase displays.
c) allowances and discounts, cooperative advertising, and training of distributor's salesforces.
d) allowances and discounts, rebates, and point-of-purchase displays.
e) allowances and discounts, rebates, and training of distributor's salesforces.
Answer: c) allowances and discounts, cooperative advertising, and training of distributor's salesforces.