Marketing MCQ
Marketing
When a firm offers a very low price on a product to attract customers to a store, and once in the store, the customer is persuaded to purchase a higher-priced item, the practice is referred to as
When a firm offers a very low price on a product to attract customers to a store, and once in the store, the customer is persuaded to purchase a higher-priced item, the practice is referred to as
When a firm offers a very low price on a product to attract customers to a store, and once in the store, the customer is persuaded to purchase a higher-priced item, the practice is referred to as
a.
predatory pricing.
b.
deceptive pricing.
c.
price discrimination.
d.
caveat emptor.
e.
bait and switch.
Answer: bait and switch.
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