Which of the following refers to an approach of developing one or more products for each of several distinct customer groups and making sure these offerings are kept separate in the​ marketplace?

Which of the following refers to an approach of developing one or more products for each of several distinct customer groups and making sure these offerings are kept separate in the​ marketplace?


A) Concentrated targeting strategy

B) Mass customization

C) Undifferentiated targeting strategy

D) Customized marketing strategy

E) Differentiated targeting strategy



Answer: Differentiated targeting strategy


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