You are trying to determine your strategy and tactics for your marketing program. Based on the research discussed in class, which of these factors would you expect to have the least impact on the company's long-run return on investment?

You are trying to determine your strategy and tactics for your marketing program. Based on the research discussed in class, which of these factors would you expect to have the least impact on the company's long-run return on investment?



A. Devising sales promotions to get customers to purchase and then repurchase your brand.

B. Putting more money towards advertising your brand.

C. Devising means of improving the selling process.

D. R&D to help you improve your product quality.

E. Lowering your price to make your brand more competitive.



Answer: E


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