________, or reducing the number of organizational levels to get closer to the customer, is one of the important shifts in marketing and business practices.
A) Merging
B) Flattening
C) Globalizing
D) Focusing
E) Justifying
Answer: B
Marketing MCQ
Marketing Management Chap 23
________, or reducing the number of organizational levels to get closer to the customer, is one of the important shifts in marketing and business practices.