Marketing MCQ
Research
The objective of a(n) _____ is to obtain multiple perspectives of a single organization, situation, event, or process at a point in time or over a period of time.
The objective of a(n) _____ is to obtain multiple perspectives of a single organization, situation, event, or process at a point in time or over a period of time.
The objective of a(n) _____ is to obtain multiple perspectives of a single organization, situation, event, or process at a point in time or over a period of time.
A. life history
B. oral history
C. case history
D. cultural history
E. semantic map
Answer: C. case history
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