Marketing MCQ Marketing For which of the products would a consumer be most likely to rely on personal sources of information like early adopters and opinion leaders when evaluating it for purchase?

For which of the products would a consumer be most likely to rely on personal sources of information like early adopters and opinion leaders when evaluating it for purchase?

Marketing

For which of the products would a consumer be most likely to rely on personal sources of information like early adopters and opinion leaders when evaluating it for purchase?

Answer: a product high in credence properties

Marketing MCQ

For which of the products would a consumer be most likely to rely on personal sources of information like early adopters and opinion leaders when evaluating it for purchase?

For which of the products would a consumer be most likely to rely on personal sources of information like early adopters and opinion leaders when evaluating it for purchase?

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