Why would a marketing researcher use a survey rather than some other tool to gather research data?
1. It is easy to construct questionnaires.
2. It is typically a fast way to gather information.
3. It is generally a less expensive way to gather information than searching through secondary data.
4. It is a good way to gather information first-hand about people's beliefs and attitudes.
5. All of the above describe advantages gained from the use of a survey.
Answer: 4. It is a good way to gather information first-hand about people's beliefs and attitudes.