Marketing MCQ
Marketing
The owner of a flower shop decided to sell a dozen red roses for $13.50. He hopes the below-cost price for the roses will attract current and new customers who will also buy regularly priced items. The manager is encouraging store patronage through which of the following?
The owner of a flower shop decided to sell a dozen red roses for $13.50. He hopes the below-cost price for the roses will attract current and new customers who will also buy regularly priced items. The manager is encouraging store patronage through which of the following?
The owner of a flower shop decided to sell a dozen red roses for $13.50. He hopes the below-cost price for the roses will attract current and new customers who will also buy regularly priced items. The manager is encouraging store patronage through which of the following?
a.
price lowballing
b.
leader pricing
c.
psychological pricing
d.
variable pricing
Answer: B
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