Marketing MCQ
Marketing
A goal has ________, which means that it can be positive or negative. If a consumer believes a goal is positive, then they will be motivated to seek products that will help them achieve that goal.
A goal has ________, which means that it can be positive or negative. If a consumer believes a goal is positive, then they will be motivated to seek products that will help them achieve that goal.
A goal has ________, which means that it can be positive or negative. If a consumer believes a goal is positive, then they will be motivated to seek products that will help them achieve that goal.
Answer: valence
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