Luisa and Miguel have been working in the banking industry for more than 10 years. As their joint income has risen, they have begun to prefer spending their discretionary funds on additional experiences, as opposed to additional possessions. For instance, this year they chose to spend money on skydiving rather than replacing their outdated living room furniture. Psychological researchers are finding this approach to spending more and more prevalent among consumers and agree that this theory fits well with the study of _______ as an influence on consumers' choices.
Answer: hedonic consumption