Marketing MCQ
Marketing
A television commercial introduces an attractive new automobile. After we see the car in action, the final ten seconds show the vehicle prominently displayed along the waterfront, with a few boats barely visible in the background. According to the Gestalt figure-ground principle, what role does the car play in the final scene?
A television commercial introduces an attractive new automobile. After we see the car in action, the final ten seconds show the vehicle prominently displayed along the waterfront, with a few boats barely visible in the background. According to the Gestalt figure-ground principle, what role does the car play in the final scene?
A television commercial introduces an attractive new automobile. After we see the car in action, the final ten seconds show the vehicle prominently displayed along the waterfront, with a few boats barely visible in the background. According to the Gestalt figure-ground principle, what role does the car play in the final scene?
a. figure
b. star
c. closure
d. ground
e. principle
Answer: figure
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