Marketing MCQ
Marketing
Arlene needs a new vehicle and is planning to go to the Toyota dealership to buy a Camry or Avalon. Her last five vehicles have all been Toyotas and she has a strong positive attitude toward this make of car; she wants to continue purchasing the same brand. ________ describes repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.
Arlene needs a new vehicle and is planning to go to the Toyota dealership to buy a Camry or Avalon. Her last five vehicles have all been Toyotas and she has a strong positive attitude toward this make of car; she wants to continue purchasing the same brand. ________ describes repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.
Arlene needs a new vehicle and is planning to go to the Toyota dealership to buy a Camry or Avalon. Her last five vehicles have all been Toyotas and she has a strong positive attitude toward this make of car; she wants to continue purchasing the same brand. ________ describes repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.
Answer: Brand loyalty
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