Marketing MCQ
Marketing
As a rule, product decisions are likely to be highly involved if the consumer believes there is a great deal of ________. This means the person believes there might be negative consequences if he or she chooses the wrong option.
As a rule, product decisions are likely to be highly involved if the consumer believes there is a great deal of ________. This means the person believes there might be negative consequences if he or she chooses the wrong option.
As a rule, product decisions are likely to be highly involved if the consumer believes there is a great deal of ________. This means the person believes there might be negative consequences if he or she chooses the wrong option.
Answer: perceived risk
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