As a​ rule, product decisions are likely to be highly involved if the consumer believes there is a great deal of​ ________. This means the person believes there might be negative consequences if he or she chooses the wrong option.

As a​ rule, product decisions are likely to be highly involved if the consumer believes there is a great deal of​ ________. This means the person believes there might be negative consequences if he or she chooses the wrong option.



Answer: perceived risk


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