As a marketing​ approach, sharing the story of a​ company's humble beginnings and discussing struggles that had to be overcome in order for the company to reach higher levels of success is referred to as​ ______________________.

As a marketing​ approach, sharing the story of a​ company's humble beginnings and discussing struggles that had to be overcome in order for the company to reach higher levels of success is referred to as​ ______________________.



Answer: underdog brand biography


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