Marketing MCQ
Marketing
People attribute traits to a product as if it were a person. Forging a desirable brand ________ is often the key to building brand loyalty.
People attribute traits to a product as if it were a person. Forging a desirable brand ________ is often the key to building brand loyalty.
People attribute traits to a product as if it were a person. Forging a desirable brand ________ is often the key to building brand loyalty.
Answer: personality
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