Between 1998 and​ 2013, Yoplait​ USA, Inc.'s commitment to breast cancer research raised approximately​ $35 million from all the​ organization's donation programs. Which marketing strategy does the company​ employ?

Between 1998 and​ 2013, Yoplait​ USA, Inc.'s commitment to breast cancer research raised approximately​ $35 million from all the​ organization's donation programs. Which marketing strategy does the company​ employ?



Answer: Cause marketing


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