Financial planning offers many consumer choices and requires a great deal of​ thinking, planning,​ researching, and careful decision making. Marketers use the term​ _______ to refer to this type of decision making.

Financial planning offers many consumer choices and requires a great deal of​ thinking, planning,​ researching, and careful decision making. Marketers use the term​ _______ to refer to this type of decision making.



Answer: rational perspective


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