Luke is getting ready to buy a new car. Since this is a large​ expense, he is going to gather a great deal of data to make the best decision. According to the Stages of Consumer Decision​ Making, the correct marketing term for this stage of the process is​ ___________.

Luke is getting ready to buy a new car. Since this is a large​ expense, he is going to gather a great deal of data to make the best decision. According to the Stages of Consumer Decision​ Making, the correct marketing term for this stage of the process is​ ___________.



Answer: information search


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