Marketing MCQ Marketing Kids play a big role in many household purchases. ________ occurs when a mother or father (the decision maker) "surrenders" to a child's request.

Kids play a big role in many household purchases. ________ occurs when a mother or father (the decision maker) "surrenders" to a child's request.

Marketing

Kids play a big role in many household purchases. ________ occurs when a mother or father (the decision maker) "surrenders" to a child's request.

A. The Fishbein model

B. Child compliance

C. Parental yielding

D. Objectification

E. Family identification

Answer: c. parental yielding

Marketing MCQ

Kids play a big role in many household purchases.​ ________ occurs when a mother or father​ (the decision​ maker) "surrenders" to a​ child's request.

Kids play a big role in many household purchases.​ ________ occurs when a mother or father​ (the decision​ maker) "surrenders" to a​ child's request.

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Kids play a big role in many household purchases. ________ occurs when a mother or father (the decision maker) "surrenders" to a child's request.

Kids play a big role in many household purchases. ________ occurs when a mother or father (the decision maker) "surrenders" to a child's request.