Marketing MCQ Marketing Products such as those created by Applelong—or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers use the term ________ to describe these products.

Products such as those created by Applelong—or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers use the term ________ to describe these products.

Marketing

Products such as those created by Applelong—or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers use the term ________ to describe these products.

a. cult products

b. drive theory

c. emotional oracle effect

d. inertia brands

e. envy products

Answer: cult products

Marketing MCQ

Products such as those created by Applelong—or ​Hydrox, Harley-Davidson, Jones​ Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer​ loyalty, devotion, and maybe even worship by consumers. Market researchers use the term​ ________ to describe these products.

Products such as those created by Applelong—or ​Hydrox, Harley-Davidson, Jones​ Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer​ loyalty, devotion, and maybe even worship by consumers. Market researchers use the term​ ________ to describe these products.

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Products such as those created by Applelong—or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers use the term ________ to describe these products.

Products such as those created by Applelong—or Hydrox, Harley-Davidson, Jones Soda, Chick-Fil-A, and Manolo Blahniklong—command fierce consumer loyalty, devotion, and maybe even worship by consumers. Market researchers use the term ________ to describe these products.