Marketing MCQ
Marketing
Studying the nature and power of consumer ________ (which involves the evaluation of a product as either positive or negative) is extremely important to consumer researchers.
Studying the nature and power of consumer ________ (which involves the evaluation of a product as either positive or negative) is extremely important to consumer researchers.
Studying the nature and power of consumer ________ (which involves the evaluation of a product as either positive or negative) is extremely important to consumer researchers.
Answer: attitudes
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