Marketing MCQ
Marketing
The potential spending power of ethnic minority groups in America is of considerable interest to market researchers. In order to fully capture their spending power, studies into their consumer behavior, value systems, and cultural habits are a priority. The correct term for this market study is _______________.
The potential spending power of ethnic minority groups in America is of considerable interest to market researchers. In order to fully capture their spending power, studies into their consumer behavior, value systems, and cultural habits are a priority. The correct term for this market study is _______________.
The potential spending power of ethnic minority groups in America is of considerable interest to market researchers. In order to fully capture their spending power, studies into their consumer behavior, value systems, and cultural habits are a priority. The correct term for this market study is _______________.
Answer: acculturation
Learn More :
