United Parcel Service is also known as Big Brown. DHL Express carriers are recognizable by their yellow uniforms and trucks. The U.S. Postal Service is associated with the colors​ red, white, and blue. Which term is associated with the strategy of associating companies with colors or color​ combinations?

United Parcel Service is also known as Big Brown. DHL Express carriers are recognizable by their yellow uniforms and trucks. The U.S. Postal Service is associated with the colors​ red, white, and blue. Which term is associated with the strategy of associating companies with colors or color​ combinations?

United Parcel Service is also known as Big Brown. DHL Express carriers are recognizable by their yellow uniforms and trucks. The U.S. Postal Service is associated with the colors​ red, white, and blue. Which term is associated with the strategy of associating companies with colors or color​ combinations?



a. limbic dress

b. perceptual appeal

c. trade dress

d. augmented reality

e. sensory appeal



Answer: trade dress


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