Marketing MCQ
Marketing
The United States Army recently has been both praised and criticized for its use of a popular video game—America's Army, which is designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the military environment. The game is designed for "boys 14 years or older," which represent the Army's __________.
The United States Army recently has been both praised and criticized for its use of a popular video game—America's Army, which is designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the military environment. The game is designed for "boys 14 years or older," which represent the Army's __________.
The United States Army recently has been both praised and criticized for its use of a popular video game—America's Army, which is designed to reach potential recruits. The game's creator, Colonel Casey Wardynski, wanted to provide a sense of the training and teamwork one could find in the military environment. The game is designed for "boys 14 years or older," which represent the Army's __________.
a. mass market
b. actual recruits
c. restricted market
d. target market
e. untapped market
Answer: D
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