Marketing MCQ Marketing TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups would be the most likely target market for TUMI brand briefcases?

TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups would be the most likely target market for TUMI brand briefcases?

Marketing

TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups would be the most likely target market for TUMI brand briefcases?

a. police officers
b. executives
c. construction workers
d. postal workers
e. students

Answer: B

Marketing MCQ

TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups would be the most likely target market for TUMI brand briefcases?

TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which of the following groups would be the most likely target market for TUMI brand briefcases?

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