To get a consumer to go from ignorance about a product to motivated, the marketer must move the consumer through which of the following stages?
(A) Intentionality
(B) Action
(C) Interest and action
(D) Awareness and interest
(E) Awareness
Answer: This question is based on the hierarchy of advertising effects; advertising should take the consumer from ignorance to awareness to interest to motivated, so choice D is the correct answer.