A large metropolitan university has an established summer school program that offers a wide variety of classes to its current students. To expand enrollment, the school started promoting its summer school to students who live in the area and are home for the summer, even though they attend other universities during the regular school year. This effort is an example of:
a. market penetration.
b. market development.
c. product development.
d. diversification.
e. a breakthrough opportunity.
Answer: b. market development.