Marketing MCQ Marketing Leonard Stevens, a senior citizen living in Florida, says that he always buys the highest-priced product in a given product category. "You get what you pay for," he says. Leonard would appear to be a good target for:

Leonard Stevens, a senior citizen living in Florida, says that he always buys the highest-priced product in a given product category. "You get what you pay for," he says. Leonard would appear to be a good target for:

Marketing

Leonard Stevens, a senior citizen living in Florida, says that he always buys the highest-priced product in a given product category. "You get what you pay for," he says. Leonard would appear to be a good target for:

a. prestige pricing.
b. price fixing.
c. price lining.
d. odd-even pricing.
e. value-in-use pricing.

Answer: a. prestige pricing.

Marketing MCQ

Leonard Stevens, a senior citizen living in Florida, says that he always buys the highest-priced product in a given product category. "You get what you pay for," he says. Leonard would appear to be a good target for:

Leonard Stevens, a senior citizen living in Florida, says that he always buys the highest-priced product in a given product category. "You get what you pay for," he says. Leonard would appear to be a good target for:

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