When a company divides the market into groups of customers, it is engaging in which of the following
A. Demand management
B. Target marketing
C. Societal marketing
D. Market segmentation
E. Differentiation
Answer: D. Market Segmentation
When a company divides the market into groups of customers, it is engaging in which of the following
A. Demand management
B. Target marketing
C. Societal marketing
D. Market segmentation
E. Differentiation
Answer: D. Market Segmentation