The more substitutes that exist in a market,
A. the lower the price elasticity for each product.
B. the greater the income elasticity for each product.
C. the easier it will be to utilize a target profit pricing strategy.
D. the more sensitive consumers will be to changes in the price of a particular product.
E. the more likely the market will be characterized as an oligopoly.
Answer: D. the more sensitive consumers will be to changes in the price of a particular product.
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Marketing
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