Marketing MCQ PR and Advertising _______ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

_______ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

PR and Advertising

_______ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

A) Reach
B) Qualitative value
C) Impact
D) Premium
E) Frequency

Answer: A) Reach

Marketing MCQ

_______ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

_______ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

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