When selecting media, the advertiser must decide on the desired qualitative value, known as the ________, of a message through a given medium.
A) reach
B) media engagement
C) media impact
D) exposure costs
E) frequency
Answer: C) media impact
When selecting media, the advertiser must decide on the desired qualitative value, known as the ________, of a message through a given medium.
A) reach
B) media engagement
C) media impact
D) exposure costs
E) frequency
Answer: C) media impact