Procter and Gamble sell six brands of laundry detergent in the United States, each designed for one of six laundry segments Procter and Gamble has identified. Together, these six brands take four times the market share of Procter and Gamble's nearest competitor. Which of the following is a disadvantage of Proctor and Gamble differentiated marketing strategy?
A. Lost sales that would have been made with an undifferentiated marketing strategy across all segments
B. Lost customer loyalty due to lack of brand loyalty
C. Increased costs for separate marketing plans for each brand
D. Other suppliers controlling pricing
E. Lack of resources to succeed in an attractive segment
Answer: C. Increased costs for separate marketing plans for each brand