A social definition of marketing says ________.
A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
D) marketing is the process of extracting the maximum value from consumers to facilitate corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer
Answer: C
Learn More :
Marketing Management
- With respect to the segmentation of businesses, sales force coverage is an example of the attitudes segment.
- With respect to the segmentation of businesses, ________ is an example of a demographic segment.
- In the marketing context, what does 80:20 mean?
- If customers are known for their expertise and involvement in a category, and if they've demonstrated a willingness to share information and give advice, they will be perceived by others as early adopters.
- In the context of Vals segments, based on people's motivations, self-expression people are guided by knowledge and principles.
- Vals is a popular tool used in the segmentation of ________ data.
- _______ care about new developments in their product category and seek out new products.
- Which of the following is an example of a demographic customer segment?
- The goal of heterogeneity in customers' likes or dislikes is more likely to be achieved as the segment size gets smaller.
- Niche marketing is a type of segmentation in which the company strategically focuses on a smaller market.
- One-to-one marketing occurs when:
- Mass marketing occurs when:
- On a continuum from "mass marketing" to "one-to-one marketing," market segmentation is in the middle.
- A market segment is a:
- Great marketing is an art based on an individual's soft skills and instincts.
- The 5Cs, STP, and 4Ps operate interdependently.
- With respect to STP in the marketing framework, the positioning process helps a marketer to:
- With respect to STP in the marketing framework, which of the following statement distinguishes segmentation from targeting?
- With respect to STP in the marketing framework, the targeting process helps:
- STP stands for segmentation, targeting, and ________.
- The central players in a marketing exchange are:
- With respect to the 5Cs in the marketing framework, which of the following is an example of "context"?
- With respect to the 5Cs in the marketing framework, "context" includes the backdrop of micro-environment factors.
- In context to the marketing management framework, the 4Ps precede STP.
- The STP helps systematically frame the general analysis of the entire business situation.