Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?
A) Cyan — a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
B) Boosh — a home entertainment system that has a strong market share in a market that is likely to expand in the future
C) Xpress — an MP3 player that has a high market share in a market that is not expected to grow significantly
D) AutoPlay — a car audio system that has a high market share in a market that has been growing constantly
E) Unipress — a CD player that has a very low market share in a market that is shrinking rapidly
Answer: C