Logistics has grown in importance for all of the following reasons EXCEPT that ________.
A) companies that become channel members want to continue to grow and expand.
B) companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices.
C) improved logistics can yield tremendous cost savings to both a company and its customers.
D) more than almost any other marketing function, logistics affects the environment and a firm's environmental sustainability efforts.
E) the explosion in product variety has created a need for improved logistics management.
Answer: A) companies that become channel members want to continue to grow and expand.