According to the two Ls in the SELL Sequence, a salesperson should:
A. lead into the benefits, and let the customer talk.
B. limit the length of a sales presentation, and let visual aids do the talking.
C. learn the prospect's personality type, and let the personality type guide the closing.
D. limit the number of benefits, and list features at the end of the presentation.
E. locate the prospect's needs, and leave closing until the end of the sales presentation
Answer: A. lead into the benefits, and let the customer talk.