The marketing manager for a large furniture store has received numerous complaints about the store's delivery personnel. While the manager believes his delivery personnel do a good job because the deliveries are made quickly and generally at their scheduled time, customers find the delivery personnel rude. The marketing manager must deal with problems associated with:
A. social responsibility.
B. promotional integrity.
C. marketing strategy.
D. value-added pricing.
E. service quality.
Answer: E. service quality.