In launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its __________ strategy will lead to a more effective product launch.
a.
pull
d.
push
b.
AIDA
e.
placement
c.
institutional
Answer: d.
push