Market research refers to ________.
A.
functional planning
B.
the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness
C.
the gathering, sorting, analysis, and storing of data, and distributing relevant and timely marketing information to users
D.
a method by which marketers get information about what's going on in the world that is relevant to their business
E.
an internal corporate communications network that uses Internet technology to link company departments, employees, and databases
Answer: the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness